We teamed up with B Lab Italy at the very start of their journey, helping them establish a strong and inspiring digital presence.
Our role focused on visual storytelling — designing content for LinkedIn and Instagram and creating a vibrant video to celebrate a major milestone: the first 300 Italian companies joining the B Corp movement.
The challenge was to translate B Lab’s global mission into an Italian context — keeping their values intact, while making the visuals engaging, accessible, and true to the local community.
Bringing the B Corp Movement to Life Through Design
B Lab Italy
Project overview
About company
B Lab Italy is the local branch of a global non-profit network that drives the B Corp movement — companies using business as a force for good.
With over 9,500 B Corps worldwide (4,000+ in Europe and 330+ in Italy), the movement seeks to build an economy that is more inclusive, fair, and regenerative for people and the planet.
Challenges
1.
Starting from scratch
B Lab was new in Italy and needed a compelling presence to introduce the movement.
2.
Adapting a global brand
We carefully translated B Lab’s established identity into the Italian cultural and communication context.
3.
Making complexity engaging
Their message involves certifications, values, and impact tools — our task was to turn all of this into content that feels clear and inspiring.
Our approach
The visuals had to reflect B Lab Italy’s credibility while also showing that positive change can be celebrated with energy and creativity.
We chose a design strategy that was versatile and human: serious when needed, playful when possible.
Social Media Design
We collaborated closely with the B Lab Italy team and copywriter Sébastien Poulin, who shaped the messaging.
Our responsibility was to transform this into visuals — layouts, graphics, and animations tailored for LinkedIn and Instagram. We participated in brainstorms, aligned with brand guidelines, and made sure the final look was both polished and distinctly Italian in spirit.
Celebratory Video
For the milestone of 300 Italian B Corps, we produced a cheerful, dynamic video designed to be projected during a celebration event. More than just content, it became part of the atmosphere — a moving backdrop that turned the numbers into a festive story.
Outcomes
1.
Visible launch
B Lab Italy gained a recognizable, visually consistent presence across social media.
2.
Community connection
The content resonated with local stakeholders and companies curious about the B Corp movement.
3.
A memorable celebration
The video turned a milestone into a collective moment of pride and joy.
Reflection
Working with B Lab Italy proved that even complex ideas can be told clearly — and that visual design can add not just clarity, but also warmth and energy to a movement built on positive change.
This project showed us how design can help translate a global mission into a local story.
