Branding for the Infrastructure Condition and Road Safety Digital Project
EvoRoads
Challenge:
The EvoRoads project logo should reflect its essence while being concise and modern.
The EvoRoads project logo should reflect its essence while being concise and modern.
About client:
The EvoRoads project is aimed at improving road safety, developing infrastructure, studying automated driving technologies, and digital monitoring solutions.
The EvoRoads project is aimed at improving road safety, developing infrastructure, studying automated driving technologies, and digital monitoring solutions.
Process
Final logo
As a result, the EvoRoads logo combines elements of road safety, innovation, and technology.
Final logo
As a result, the EvoRoads logo combines elements of road safety, innovation, and technology.
Colors
The primary decision in selecting the color palette was the use of a gradient, which reflects the project's dynamism, its connection to technology, and development.
The primary decision in selecting the color palette was the use of a gradient, which reflects the project's dynamism, its connection to technology, and development.
The main shades are blue and violet, with an orange shade chosen as an accent. Additionally, a supplementary purple shade can be used if needed.
The main shades are blue and violet, with an orange shade chosen as an accent. Additionally, a supplementary purple shade can be used if needed.
We’ve brought the EvoRoads brand to life by adapting its color palette across each item. The gradient of blues and violets, with pops of orange, creates a dynamic and cohesive look. Each design element highlights the project’s commitment to technology and innovation, making the merch both bold and modern.
We’ve brought the EvoRoads brand to life by adapting its color palette across each item. The gradient of blues and violets, with pops of orange, creates a dynamic and cohesive look. Each design element highlights the project’s commitment to technology and innovation, making the merch both bold and modern.
Elements of the EvoRoads logo are used individually on various merchandise, bringing versatility and creativity to the brand. This approach allows each item to stand out while maintaining a consistent look.
Elements of the EvoRoads logo are used individually on various merchandise, bringing versatility and creativity to the brand. This approach allows each item to stand out while maintaining a consistent look.
